Privacy Policy

1. What we collect

• Account data — your name, email, and a securely hashed password.
• Body measurements — the figures you type in (height, weight, chest, waist, etc.). We do not derive measurements from your photos.
• Photos — body photos you upload or capture, and garment/product photos you add or import.
• Garments & analyses — the items you save and the fit results and try-on renders generated for you.
• Usage & event data — a record of actions you take in the app and in the in-store widget (for example: opening the widget, choosing new vs. returning, starting and completing a body profile, generating a try-on, viewing a size recommendation, clicking add-to-cart, and checkout redirects), with timestamps, the page or store context, and device, session, and — when you are signed in — account identifiers.
• Technical & device data — limited logs (approximate region derived from IP, browser/device type, and error/performance data) needed to operate, secure, and debug the Service.
• Billing data — if you buy a plan or credits, our payment processor handles your card details; we receive only a customer/subscription reference and its status — we never see or store full card numbers.

2. How we use it

• To compute fit scores and size guidance from your measurements and garment data.
• To generate AI virtual try-on images on your own photo.
• To save your profiles, garments, and history so you can return to them.
• To measure and improve the Service — understanding which steps people complete or drop at, how accurate size guidance turns out to be, and how features perform. This uses the usage & event data above, both in aggregate and (for signed-in users) at the account level.
• To secure the Service, prevent abuse, and provide support.

We do not use your photos or measurements to train AI models, and we do not sell your personal information to anyone.

3. Who processes your data

We use trusted service providers who process data only on our instructions to run WooChim:

• Hosting (application hosting and delivery).
• Database & storage & authentication (where your account, measurements, garments, and photos are stored, protected by row-level security so each account can only access its own data).
• AI render provider — to produce a try-on image, your selected photo and garment image are sent to a GPU/model provider, processed to create the render, and returned. They process this data to perform the render and not for their own purposes.
• Payments — a PCI-compliant payment processor handles plan and credit purchases and stores your billing details on their own systems, not ours.
• Analytics — privacy-conscious product analytics and our own first-party event store record the usage & event data described above so we can measure and improve the Service. We do not use this data for third-party advertising and we do not sell it.

These providers may process and store data in countries including Canada and the United States. We share only what is needed to perform the Service.

4. The in-store widget & shopper data

WooChim is also offered as a widget that retailers embed on their own product pages. When you use it there:

• The measurements you enter and the last photo you used are stored in your own browser (local storage on that device), so the widget can recognise you on return visits. They are not sent to a WooChim account unless you choose “Sync from my account.”
• If you render a try-on in the widget, your photo is sent to the AI render provider to create that single image and is not stored on our servers.
• We log the widget's usage & event data (opens, fit checks, renders, size selections) tied to the retailer's store and to a device/session identifier, to operate the widget and produce the analytics described in the next section.
• You can clear this any time using “Forget my saved photo” in the widget, or by clearing your browser storage.

5. Information shared with our business customers (retailers)

Retailers that use WooChim on their stores receive aggregated and de-identifiedanalytics — for example conversion lift, try-on engagement, size-recommendation accuracy, and return-risk indicators for their own products. They do not receive your name, email, photos, or raw measurements through these reports. Where a purchase is attributed to a try-on, only the retailer's own order/transaction data (which it already holds) is matched — we do not disclose your WooChim account to them.

6. Legal basis & consent

Where required, our basis for processing is your consent (which you give at sign-up and by uploading content) and the performance of our contract with you (these Terms). You can withdraw consent by deleting your content or account.

7. Retention & deletion

• We keep your data while your account is active.
• You can delete individual photos, garments, and analyses at any time in the app.
• You can delete your entire account; we then remove your personal data from active systems, except where we must retain limited records to meet legal obligations. Backups age out on a rolling basis.

8. Your rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal data, and to object to or restrict certain processing. Most of these you can do directly in the app; for anything else, contact us at woochuckie@gmail.com and we will respond within a reasonable time.

9. Security

Passwords are hashed, data is transmitted over encrypted connections, and database access is restricted by row-level security so one account cannot read another's data. No system is perfectly secure, but we take reasonable measures to protect your information.

10. Children

WooChim is not intended for anyone under 16. We do not knowingly collect data from children. If you believe a child has provided us data, contact us and we will delete it.

11. Changes

We may update this policy. Material changes will be reflected in the effective date and, where appropriate, we will ask you to review the update.

12. Contact

For privacy questions or requests, email woochuckie@gmail.com.