For shoppers6 min read
How to find your clothing size online (without the guesswork)
Your usual size lies more often than you'd think. Here's how to find the size that actually fits — without ordering three of everything.
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Why clothes fit differently across brands (and how to beat it)
You're a medium here and a large there and it's not your imagination. Here's what's actually going on — and what to do about it.
Read the guideFor retailers7 min read
How to reduce returns from online clothing sales
Returns are the silent tax on apparel ecommerce, and most of them are about fit. Here's how to cut the ones you can actually control.
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